With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but there’s still time to finish strong. Leveraging year end marketing tips and digital tools can improve marketing outcomes without increasing the workload.
We know it’s year end, and you’ve likely already prepped for the new year. But with time running out, here’s a helpful checklist of five actions and tools for small marketing teams or entrepreneurs to consider. Refine your content strategy, improve website performance, or boost conversions before the year wraps up.
Crafting AI Prompts for Consistent, Brand-Aligned Content: Marketing Tips For Maximum Impact
Looking to create more content in less time while still capturing your brand’s unique voice? With the right prompts, tools like ChatGPT and Jasper can help produce content quickly and in a style that feels like yours. Customized prompts allow you to streamline content creation while assuring every piece of content aligns with your messaging – even with a small team.
Check out how to refine your AI prompts in our guide, Crafting AI Prompts to Write Content That Sounds Like You.
Optimizing Website Speed to Keep Visitors Engaged
Page speed can make or break your website. If your website pages load too slowly, your potential customers will leave before they even have a chance to explore. Using a tool like Google PageSpeed Insights is invaluable for fixing page speed issues and securing a faster, more engaging experience for your visitors.
Get actionable tips for improving your site’s loading speed in our article, Why Site Speed Matters: Tips to Keep Your Website Snappy and Engaging.
Using UTM Tracking to Measure Campaign Success
Want to pinpoint which channels are driving the most success? To make informed decisions about your year end marketing efforts, you must know which campaigns deliver results. UTM codes make it easy to trace the source of your traffic and accurately measure campaign performance. You can verify which strategies drive the highest ROI using a tool like Google Analytics Campaign URL builder.
Learn more about using UTM codes effectively in our guide, What Is UTM and How to Use Them in Your Marketing Efforts.
Writing Header Copy That Drives Conversions
Have you ever heard, “You never have a second chance to make a first impression?” It matters in marketing, too! Your website’s headers are often the first thing that visitors notice. Well-written header copy can grab attention instantly and guide visitors toward what they need, significantly boosting conversion rates. With tools like Optimizely, you can verify what works best for your website.
Explore our insights for writing headers that make a difference in our blog post, How to Write Header Copy That Converts.
Marketing Tips to Increase Website Conversion Rates
Sometimes, small, strategic updates can significantly impact your conversions. Making a few minor year end adjustments can enhance the user experience and increase engagement, helping you achieve more with the least effort. Use tools like HotJar and Google Analytics to identify opportunities to improve your website’s performance. Doing so will clear the path for a higher return on investment!
Check out our top tips in 3 Easy Ways to Increase Conversion Rates on Your Website.
Need Extra Support?
When combined, these marketing tips will be a game changer for finishing the year strong. With the right approach, even small teams can achieve BIG results! Need some extra help to make the most of these tools? Reach out to GreenCup Digital, and we’ll help you finish the year with momentum and start the new year stronger and ready to go!
