Ever feel like a tiny coffee shop trying to be heard over the deafening roar of a Starbucks on every corner? That’s what it can...
Anne DiVitto
How to Improve Website Design and Marketing for a More Inclusive Experience
True inclusivity is more than just checking a box—it’s about creating a seamless experience for your audience (and it also...
User-Generated Content: How to Leverage the Power of Your Community
User generated content (UGC) is everywhere—whether it's a fashion influencer’s latest unboxing video, a #GRWM (‘Get Ready With...
The Brand Loyalty Checklist for Small and Medium-Sized Businesses
Do you have a go-to coffee drink you can't start your day without? For one of my friends, it's Starbucks—every single day, no...
Year End Marketing Tips to Boost Your Business Before 2025
With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but...
How to Develop Your 2025 Content Development Strategy with End-of-Year Reflections
What a year 2024 has been for small business owners! If you're like many people, you're ready to implement year end content...
Why Digital Marketing Is Important for Small Businesses
Finding success online isn't just for the Starbucks-sized business or its budget. Digital marketing is a powerful tool for small...
Face Your Marketing Fears: Tricks, Tools, and Strategies for a Spooktacular Success
Does marketing your business give you the chills? If you’ve ever felt spooked by “all the things” – the fear of the unknown, the...
Is Digital Marketing a skill?
In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn't...
What’s the Difference Between Social Media Marketing and Influencer Marketing?
In the ever-evolving world of digital marketing, two powerful strategies have emerged as game-changers: social media marketing...
2023 Social Media Trends
Remember the days of using social media to share baby pictures or vacation photos with your friends? In today's world, social...
8 Social Media Content Types to Impress Your Fans
Are you wondering what to post on social media? If you are looking for more engagement, likes, shares, and followers, you will...
PPC Explained
Are you looking for new ways to increase online sales for your business? How about generating new leads to sell more of your...
How to Get Your Website Ready For Holiday Sales
If the 2021 holiday shopping season is anything like 2020, we know that experts will continue to predict record e-commerce...
How to Come Up With Creative Content Ideas
Content marketing is a fantastic way to get people talking about your business and raise awareness about your products and...
3 Surprising Ways to Focus on Your Digital Strategy (even when you’re too busy)
We know more than anyone that business owners wear many hats, which makes complete sense because, ultimately, you are...
A Simple Guide To Using Yoast SEO
So you have a new website for your business, and you know that your page needs to appear on page one of Google to be successful....
Why You Really Need A Social Media Audit
If you’re using social media to market your business, you definitely need to understand how it fits into your overall marketing...