Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing...
Kendra Higgins
Feeding Your SEO Strategy: SEO Terminology Defined
As a business owner, you naturally strive to satisfy your customers’ hunger for your products or services through a robust...
Google Analytics 4 (GA4) Transition
Ready to take your digital data power to the next level? Google Analytics 4 (GA4) is Google’s next generation of digital...
Small Business Social Media 101
Welcome to the next and final installment of the GreenCup Digital Marketing Series. This last article in our series takes a deep...
Why You Should Be Using Video In Your Social Media Marketing
2021 was the year of video, and the social media trends so far in 2022 show that it’s not going anywhere. This year, videos have...
Website Design vs Website Development
Are you looking at your website and realizing it’s time for a change, but thinking: “I can’t afford a brand new website right...
Don’t Leave Your Marketing Strategy To Luck
Every type of business can benefit from digital marketing. It’s a bold statement, but it’s also a true statement. Digital...
Small Business Website 101
Have you ever tried building a small business website from scratch with little to no technical background? It’s intimidating!...
Personalize Your Marketing to Build Relationships
Technology usually comes with a cold, disconnected connotation…but in today’s digital age, we’re more connected than ever. Over...
Google’s 2021 Year in Search and What It Means for Your Business
As a small business owner looking to develop new content, Google’s Year In Search is a hot spot for fresh ideas to help you...
How To Announce A New Website
You’ve spent months dreaming up a new website, several more months approving concepts, and expertly critiquing content, now the...
How To Successfully Post On Social Media During The Holidays [+ Free Graphics To Get You Started]
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels...
Voyage Michigan’s Inspiring Conversation with Kendra
Few things in life leave as lasting of an impression as a good role model. From baking in the kitchen with grandma to learning...
What is UTM and How to Use Them in Your Marketing Efforts
What Is UTM? UTM tracking can sound like a foreign language, especially when we tell you “UTM” stands for “Urchin Tracking...
Easy eCommerce Website Builder for Small Businesses
Small businesses are sprouting up everywhere, from basements, workshops, and tiny home offices, for a chance to showcase their...
Working With GreenCup Digital
When you work with GreenCup Digital, you get personalized attention from a team of professionals with the experience to build...
3 Abandoned Cart Emails To Boost Your Sales This Holiday Season
The holiday season is BUSY. Not only are your clients cooking the Christmas ham, traveling to see family, and searching for that...
Selling Your Services Online
Selling online is not as easy as you had anticipated. You’re frustrated by the lack of sales, the additional explaining, the...