The holidays are a magical time, full of excitement, family, and festivity. But for businesses, the holiday season can also...
Marketing Strategies to Avoid During the Holidays
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Why Digital Marketing Is Important for Small Businesses
With Finding success online isn't just for the Starbucks-sized business or its budget. Digital marketing is a powerful tool...
Marketing Doesn’t Have to Be a Horror Movie
Picture this: It's late at night, the wind is howling outside, and you're hunched over your desk, feeling that familiar pit in...
Face Your Marketing Fears: Tricks, Tools, and Strategies for a Spooktacular Success
Does marketing your business give you the chills? If you’ve ever felt spooked by “all the things” – the fear of the unknown, the...
How Do You Know It’s Time to Redesign Your Website?
We've all been there—staring at a website that's just... not working. Whether it's loading slower than a sloth in traffic, not...
Is Digital Marketing a skill?
In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn't...
Why Site Speed Matters: Tips to Keep Your Website Snappy and Engaging
We’ve all suffered through the Pinwheel of Death (or, Blue Circle of Death, for you PC folks) waiting for a website to load....
How to Use Digital Marketing During the Slow Season
Digital marketing is fun when those Instagram likes are piling up, website traffic is sky-high, and you’ve got a line of...
Video Marketing Essentials for Small Business Owners
As important as video marketing is for building your online presence, we know how awkward the process of making those videos can...
Client Spotlight: Milkweed & Monarchs
At GreenCup Digital, we pride ourselves on our client partnerships, striving to exceed their expectations and helping them...
Learning from Underrepresented Pioneers in Marketing History
Marketing is an industry rich in diversity. It’s a field where experimentation, new perspectives, and bold ideas drive success...
How Your Marketing Can Authentically Support the LGBTQIA+ Community During Pride Month
We’re unsure if you’ve noticed, but Pride Month is a very colorful time of year. That’s doubly true once you spot all the brands...
How to Deal with Burnout: Tips from the GreenCup Team
As a small business owner, you’re probably juggling a hundred (at a minimum) different projects and tasks at any given time....
Maintaining Momentum: Tips for Keeping Your Marketing Content Fresh
For most people, the summer season is energizing. For small business owners, it can be a busy time of the year. The wheel of...
Crafting AI Prompts to Write Content that Sounds Like You
If you’ve ever struggled with maintaining an online blog or updating your website copy, your eyes probably lit up when ChatGPT...
3 Important Lessons from Women in Marketing
Did you know that 75% of the GreenCup Team are women (Who runs the world?)Did you also know that the marketing industry owes...
How to Write Header Copy That Converts
Picture this: You finally built a fancy new website for your small business. The branding is on point, the graphic design is...
3 Easy Ways to Increase Conversion Rates on Your Website
As a small business owner, nothing stings more than a customer walking into your store, browsing for a few minutes, and then...