Remember the days of using social media to share baby pictures or vacation photos with your friends? In today's world, social...
2023 Social Media Trends
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Small Business Marketing
Holiday Gift Guide to Level Up Your Work-Life Balance
West Michigan's 2022 holiday season is upon us! Time for food, friends, and - although resisted, strange, and unknown to most...
Grateful for Clients, Connections, and Good Marketing
West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give...
GA4 Digital Marketing Data Preservation
One of the best ways to strengthen your small business’ digital marketing success is through consistent, thoughtful analysis of...
Why Landing Pages Are An Important Part Of Marketing
Most of us are familiar with the importance of small business websites and the invaluable impact they have on sales and digital...
8 Social Media Content Types to Impress Your Fans
Are you wondering what to post on social media? If you are looking for more engagement, likes, shares, and followers, you will...
Feeding Your SEO Strategy: SEO Terminology Defined
As a business owner, you naturally strive to satisfy your customers’ hunger for your products or services through a robust...
Google Analytics 4 (GA4) Transition
Ready to take your digital data power to the next level? Google Analytics 4 (GA4) is Google’s next generation of digital...
Client Spotlight: Polished Dental Care
In the world of small business entrepreneurship, unexpected obstacles come in all shapes and sizes. As a woman-owned small...
How Websites Help Small Businesses
At this stage of our global digital development, we’re undeniably aware of how important online presence is for small...
Free Up Your Time With Marketing Automation
Do your small business responsibilities leave you scrambling to make the most of every minute of every day? As a small business...
Small Business Social Media 101
Welcome to the next and final installment of the GreenCup Digital Marketing Series. This last article in our series takes a deep...
Why You Should Be Using Video In Your Social Media Marketing
2021 was the year of video, and the social media trends so far in 2022 show that it’s not going anywhere. This year, videos have...
Website Design vs Website Development
Are you looking at your website and realizing it’s time for a change, but thinking: “I can’t afford a brand new website right...
Small Business Content 101
Great content sits at the heart of every successful small business digital marketing strategy. The words you use on your...
PPC Explained
Are you looking for new ways to increase online sales for your business? How about generating new leads to sell more of your...
Where To Allocate Your Marketing Budget
The only constant in life is change, and that couldn’t be more true in the world of digital marketing. Time passes almost too...
Small Business SEO 101
Now that you have a polished, professional small business website, it’s time to drive some eyes to all your hard work. Search...