At GreenCup Digital, we pride ourselves on our client partnerships, striving to exceed their expectations and helping them achieve long-term success. Our cooperative approach to digital marketing was foundational to our collaboration with Milkweed & Monarchs – a conversational podcast exploring the power of human relationships. In this post we focus our client spotlight on the challenges Milkweed & Monarchs has faced and how GreenCup Digital team helped them overcome those challenges.
Client Spotlight Of Milkweed & Monarchs
Milkweed & Monarchs is the brainchild of Dawn Klem, a passionate storyteller who grew up on a soybean farm in Northern Ohio. As a child, she spent countless hours pulling milkweed, unaware of the plant’s vital role in the life cycle of monarch butterflies. Discovering the interconnectedness of the plant and butterfly, who depend upon each other in a symbiotic relationship, inspired Dawn to launch the Milkweed & Monarchs podcast. Through conversations with ordinary people, Dawn wanted to uncover the extraordinary interconnectedness of so many human stories.
Client Spotlight Challenge
As she prepared to launch her business, Dawn wanted to put her best foot forward, both in her product and her online presence. As an aspiring podcast host, a website was her business. To ensure a successful “grand opening,” she approached GreenCup to help build her digital foundation. Dawn needed to cultivate an engaging brand image that would embody her unique approach to storytelling and connect with her listeners on an emotional level. Rather than marketing a traditional product or service, she was selling stories, and the idea of “connection” needed to resonate throughout her website and social media. Once these were complete, it was also important for Dawn to have the training necessary to manage her online presence herself.
To help Dawn achieve her goals, we chose a branding strategy that was as thoughtful and intentional as Dawn’s interviews.
The Client Spotlight Solution
For a podcast built on human connection, the GreenCup team decided the branding should reflect the unique personality of the person behind it. Our project manager coordinated communication between Dawn and the GreenCup design team to develop a mood board that captured the spirit of the image Dawn wanted to project online. This allowed the team to frame Milkweed & Monarchs’ aesthetic around Dawn’s connection with her audience. The logo, website copy, and color palette reflected the warm, invitational tone that was felt in every conversation Dawn had on the podcast.
The GreenCup design and web development teams worked together to design and build a website layout that was simple yet engaging. Dawn opted for a one-page website layout to align with her business goals and budget while leaving room for scalability. This easy to navigate design was captivating and flexible, allowing for more content to be added as the business grows. Dawn’s story was front and center at the top of the webpage, framing all of her web content under the umbrella of the brand image she and the GreenCup team had created.
With the website up and running, Dawn wanted to ensure that all her digital channels embodied her brand as well as the website. To help her establish her social media presence, we designed branded Canva templates for various types of posts, including guest announcements, quotes, and new episode releases. Our client-focused how-to videos empowered Dawn to take charge of her digital presence once GreenCup got her website and social media channels up and running.
“One of my favorite projects was designing the Milkweed & Monarchs podcast website. The project was particularly enjoyable working with the clean, sharp branding developed by our designer, Karin. The entire team communicated seamlessly throughout the process, resulting in a website that genuinely reflects the storytelling nature of Dawn’s podcast.” – Kevin Buckstiegel
The Result
Our client spotlight Milkweed & Monarchs and our team collaboration resulted in a stunning and cohesive brand identity, engaging social media templates, and an informative one-page website perfectly encapsulating the podcast’s mission: using conversations to move from ordinary to extraordinary.
This was just the beginning of the collaborative journey between Dawn and the GreenCup team. With her digital presence now established, Dawn returned to GreenCup to enlist our services to drive the Milkweed & Monarchs social media strategy! Like monarch butterflies and milkweeds, the partnership Dawn initiated with GreenCup Digital has blossomed into a symbiotic relationship that continues to drive future success!
“The entire team was so helpful and very attentive to my requests. The two that stood out for me were Karin and Kelsey. Amazing work on the creation of my web page. The final product is more than I could have hoped for. I have gotten many compliments on the web page. Kelsey kept the project moving forward and was an excellent communicator. Both Kevin and Karin were extremely helpful in creating how-to videos for my husband and myself. The videos made it fun and interesting to learn the how-to’s of publishing. Thank you!” – Dawn Klem
At GreenCup Digital, our goal is to help you discover and amplify the extraordinary within your business. If you want to enhance your digital presence, engage your audience, and achieve lasting success, we’re here to help! Connect with us to get started building your online presence!
