by Kendra Higgins | Nov 23, 2021 | Marketing
What Is UTM? UTM tracking can sound like a foreign language, especially when we tell you “UTM” stands for “Urchin Tracking Module.” Sometimes you’ll also hear it referred to as UTM codes or UTM parameters. These codes laid the groundwork for Google Analytics today,...
by Jen Buck | Oct 27, 2021 | Business Tips
Why a Business Website Is Vital in Today’s Digital World Have you ever Googled a business during a moment of panic, trying to find someone, anyone, nearby who can help? Maybe you need a doctor (fast!), a gas station (hello empty tank!), or a plumber (flooded basements...
by Jen Buck | Oct 22, 2021 | Business Tips
What’s the very first thing you do when searching for a new restaurant, shop, or service? You head online! Our brains intuitively assess risk by seeking out social proof and balancing the experiences of others against personal convenience. We’re willing to drive an...
by Anne DiVitto | Oct 11, 2021 | Business Tips, eCommerce
If the 2021 holiday shopping season is anything like 2020, we know that experts will continue to predict record e-commerce sales. In 2020, U.S. consumers broke records of holiday shopping during Cyber 5,(Thanksgiving through Cyber Monday) with online sales rising...
by Anne DiVitto | Sep 24, 2021 | Content Writing
Content marketing is a fantastic way to get people talking about your business and raise awareness about your products and services. It’s also a way to engage with your customers and even build a dedicated community. The majority of your competitors are focusing on...
