by Catherine Calderon | Mar 19, 2026 | Content Writing
Think back to your most recent online transaction or program you just signed up for. You probably had to click a button or link to proceed, right? In digital marketing terminology, that button is called the Call To Action (CTA). High converting CTA buttons are...
by Anne DiVitto | Dec 13, 2024 | Business Tips, Digital Marketing, Marketing Tips, Year End
With the holidays fast approaching, the GreenCup team has one thought: “2024 is almost over?!” This year has gone by fast, but there’s still time to finish strong. Leveraging year end marketing tips and digital tools can improve marketing outcomes without...
by Chloe Calcote | Nov 15, 2024 | Business Tips, Digital Marketing, Marketing
The holidays are a magical time, full of excitement, family, and festivity. But for businesses, the holiday season can also bring its own stresses, especially when it comes to marketing. Between crafting the perfect message, managing holiday promotions, and standing...
by Anne DiVitto | Nov 1, 2024 | Digital Marketing, Small Business Marketing
Finding success online isn’t just for the Starbucks-sized business or its budget. Digital marketing is a powerful tool for small businesses, too! Like that extra shot of espresso in your coffee, small business digital marketing is the boost of energy that powers...
by Chloe Calcote | Oct 18, 2024 | Digital Marketing, Marketing, SEO
Picture this: It’s late at night, the wind is howling outside, and you’re hunched over your desk, feeling that familiar pit in your stomach as you dread hearing the words “digital marketing audit.” Your heart races, and you can almost hear the creepy music...
