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Small Business SEO 101

Small Business SEO 101

Now that you have a polished, professional small business website, it’s time to drive some eyes to all your hard work. Search engine optimization, or SEO, is a way to format your website so search engines like Google can read your site, understand your content, and...
Don’t Leave Your Marketing Strategy To Luck

Don’t Leave Your Marketing Strategy To Luck

Every type of business can benefit from digital marketing.  It’s a bold statement, but it’s also a true statement. Digital marketing is your online effort to capture the attention (and hopefully sale) through various digital channels, both free and paid. Digital...
Digital Marketing 101

Digital Marketing 101

Some of us can recall the ‘90’s with clarity: mobile phones the size of toasters, well-memorized phone numbers, and the distinct sounds of AOL’s dialup, chat rooms, and mail alerts. It was an age before constant connectivity and visibility. To sell your products and...
How To Read Your Social Media Metrics

How To Read Your Social Media Metrics

There’s nothing more frustrating than working for hours (or even days) on an incredible, engaging social media post, just to see it get a single reaction, like, or click.  Social media marketing demands creativity and originality, but even with the most captivating...