by Anne DiVitto | Sep 9, 2024 | Business Tips, Marketing
In a world where the digital landscape changes faster than your favorite playlist, understanding digital marketing skill isn’t just an option—it’s necessary. But is it a skill you can cultivate, or are we all beholden to the whims of the social media...
by Will Libby | Aug 2, 2024 | Business Tips, Marketing, Small Business Marketing
Digital marketing is fun when those Instagram likes are piling up, website traffic is sky-high, and you’ve got a line of customers out the door! When the slow season hits, though, and engagement is harder to come by, it can be hard to find the motivation to write...
by Jen Buck | Nov 21, 2022 | GreenCup Digital Client Spotlight, Small Business Marketing
West Michigan’s holiday season has arrived! It’s the best time of year for small businesses to reflect on accomplishments, give thanks for success, and strategize for the year ahead. GreenCup Digital has plenty to celebrate this season, with exceptional client...
by Kendra Higgins | Sep 2, 2022 | SEO
As a business owner, you naturally strive to satisfy your customers’ hunger for your products or services through a robust digital marketing strategy. SEO, or search engine optimization, is the peas and carrots of your digital marketing dinner plate. While not as...
by Kendra Higgins | Apr 28, 2022 | Website Development
Are you looking at your website and realizing it’s time for a change, but thinking: “I can’t afford a brand new website right now…” “I like the way my site current looks.” “I’ve already invested a lot of time into this site!” Before you spiral down the rabbit hole of...