by Jen Buck | Oct 22, 2021 | Business Tips
What’s the very first thing you do when searching for a new restaurant, shop, or service? You head online! Our brains intuitively assess risk by seeking out social proof and balancing the experiences of others against personal convenience. We’re willing to drive an...
by Kendra Higgins | Aug 20, 2021 | Business Tips, Marketing
As a small business ourselves, we know how hard you work to stay afloat. Mistakes are inevitable whether you’re running a one (wo)man show or a whole marketing department. From a typo on your latest flyer to your website crashing after an update, turn these mistakes...
by Anne DiVitto | May 24, 2021 | Marketing
As a business owner in today’s world, the way you promote your business has drastically changed. Even though you’ve worked hard in your industry for years to build a solid client base, there’s always room for improvement when it comes to getting eyeballs on your...
by Kendra Higgins | May 13, 2021 | Content Writing
Think back to your most recent online transaction or new program you just signed up for. You probably had to click a Call To Action (CTA) to proceed, right? A CTA is usually an image, icon, or line of text that prompts website viewers to take action. Whether it be...
by Kendra Higgins | May 10, 2021 | Marketing
As a growing business, it can be hard to navigate all the terminology thrown at you when it comes to marketing. Not only are you trying to hit revenue goals to keep your business on the up and up, but also track and measure KPIs, jump on the newest TikTok trend,...
