by Kendra Higgins | May 13, 2021 | Content Writing
Think back to your most recent online transaction or new program you just signed up for. You probably had to click a Call To Action (CTA) to proceed, right? A CTA is usually an image, icon, or line of text that prompts website viewers to take action. Whether it be...
by Kendra Higgins | May 10, 2021 | Marketing
As a growing business, it can be hard to navigate all the terminology thrown at you when it comes to marketing. Not only are you trying to hit revenue goals to keep your business on the up and up, but also track and measure KPIs, jump on the newest TikTok trend,...
by Anne DiVitto | Apr 28, 2021 | Email Marketing
How many unread emails do you have in your inbox? Be honest. Is it 100? 500? Or maybe if you’re like some of us, over 1000?! You may have even more than that in your email inbox. We all get loads of emails each and every day (105 billion emails sent each day!) Many...
by Anne DiVitto | Apr 5, 2021 | Email Marketing
Have we convinced you yet to make email marketing a part of your overall marketing strategy? Great! To begin, you need to understand that choosing the right email service provider (or ESP) can make or break your email marketing results. After all, this technology is...
by Anne DiVitto | Mar 29, 2021 | Email Marketing
Everyone knows that email marketing is important, but with all of the competing technologies out there, it’s easy to forget just how effective email marketing can be. With a potential return on investment of up to 4400%, we have yet to see another strategy with such a...
