by Kendra Higgins | Feb 17, 2023 | Marketing, Small Business Marketing
Marketing is all about your strategy and the tools you use to conduct your business. Did you know there are several marketing tools available for FREE!? We asked our GreenCup Digital team of small business digital marketing experts to round up a few of their...
by Kendra Higgins | Mar 4, 2022 | Marketing
Every type of business can benefit from digital marketing. It’s a bold statement, but it’s also a true statement. Digital marketing is your online effort to capture the attention (and hopefully sale) through various digital channels, both free and paid. Digital...
by Kendra Higgins | Nov 23, 2021 | Marketing
What Is UTM? UTM tracking can sound like a foreign language, especially when we tell you “UTM” stands for “Urchin Tracking Module.” Sometimes you’ll also hear it referred to as UTM codes or UTM parameters. These codes laid the groundwork for Google Analytics today,...
