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2021 Marketing Trends to Look Out For

2021 Marketing Trends to Look Out For

Now that the unpredictable year of 2020 is finally in the rearview, it’s time to look ahead to the new year with what we can expect to see in marketing trends these coming months. The year proved that while you must keep up with technological advances, you must also...
How To Create A Buyer Persona For Your Business

How To Create A Buyer Persona For Your Business

Do you know who your ideal customer is? Before you say, “I serve anyone and everyone!”… REALLY think about your answer. Finding and Reaching your Target Customer Having a clear concept of who your customer is will impact every part of your marketing and sales...
The Benefits of Building an Online Community

The Benefits of Building an Online Community

Advertising your business doesn’t look the same these days! It used to be that you could advertise your business and offerings using television, radio, and even online ads to get the attention you needed to be successful.  Nowadays, however, just advertising may not...
What Makes Social Media Marketing Powerful?

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for...