by Jen Buck | Mar 25, 2022 | SEO, Small Business Marketing
Now that you have a polished, professional small business website, it’s time to drive some eyes to all your hard work. Search engine optimization, or SEO, is a way to format your website so search engines like Google can read your site, understand your content, and...
by Jen Buck | Jan 22, 2022 | Marketing
Some of us can recall the ‘90’s with clarity: mobile phones the size of toasters, well-memorized phone numbers, and the distinct sounds of AOL’s dialup, chat rooms, and mail alerts. It was an age before constant connectivity and visibility. To sell your products and...
by Kendra Higgins | Jan 10, 2022 | Content Writing, SEO
As a small business owner looking to develop new content, Google’s Year In Search is a hot spot for fresh ideas to help you drive search engine optimization (SEO) and take advantage of trending keywords. Every year Google releases this list highlighting the words and...
by Jen Buck | Jan 7, 2022 | Marketing
What takes a small business from grassroots to global? Digital marketing! Nearly every day we here at GreenCup Digital learn about yet another incredible online resource, digital tool, or creative way to connect to people around the world. Take a page from the pros...
by Kendra Higgins | Nov 23, 2021 | Marketing
What Is UTM? UTM tracking can sound like a foreign language, especially when we tell you “UTM” stands for “Urchin Tracking Module.” Sometimes you’ll also hear it referred to as UTM codes or UTM parameters. These codes laid the groundwork for Google Analytics today,...
