by Kendra Higgins | Jun 2, 2021 | SEO
Most marketing directors and small business owners can agree search engine optimization (SEO) is essential, but they struggle to explain how it directly affects their business. Lucky for you, we’re here to break it down and show you why one of the first (and arguably...
by Anne DiVitto | May 24, 2021 | Marketing
As a business owner in today’s world, the way you promote your business has drastically changed. Even though you’ve worked hard in your industry for years to build a solid client base, there’s always room for improvement when it comes to getting eyeballs on your...
by Kendra Higgins | May 10, 2021 | Marketing
As a growing business, it can be hard to navigate all the terminology thrown at you when it comes to marketing. Not only are you trying to hit revenue goals to keep your business on the up and up, but also track and measure KPIs, jump on the newest TikTok trend,...
by Anne DiVitto | Mar 25, 2021 | Content Writing
By now, you’ve heard a million people (including us) tell you that if you are in business and have a home on the internet, you should be creating content. After all, content is a valuable piece of any marketing strategy – used to showcase your expertise, express...
by Anne DiVitto | Mar 15, 2021 | Marketing
Today’s business owners expect marketing to not only increase brand awareness but also the bottom line…with numbers to prove it. However, if you’re not measuring the right metrics, you will never be sure if you are delivering on those expectations. Since you’ve...
