by Kendra Higgins | Dec 3, 2021 | Business Tips, Social Media
When the holiday season arrives, the air changes. Can you feel it too? Even with below-freezing temperatures outside, it feels warmer. People smile at you in passing and offer generous acts of kindness to their communities. That same feeling can be applied to your...
by Kendra Higgins | Oct 1, 2021 | eCommerce
Selling online is not as easy as you had anticipated. You’re frustrated by the lack of sales, the additional explaining, the expense of maintaining your online presence. And digital marketing; don’t even get us started on the dead-end streets you’ve found there! We...
by Kendra Higgins | Sep 27, 2021 | Email Marketing
Everchanging social media algorithms have increased the importance of building your email list. Instead of being left to the possibility that your client or prospect may scroll past your post, email gives you direct access to their inbox. 99% of email users check...
by Kendra Higgins | Aug 20, 2021 | Business Tips, Marketing
As a small business ourselves, we know how hard you work to stay afloat. Mistakes are inevitable whether you’re running a one (wo)man show or a whole marketing department. From a typo on your latest flyer to your website crashing after an update, turn these mistakes...
by Anne DiVitto | Jul 26, 2021 | Business Tips
To remain ahead of your competition, you have to keep your customers happy and loyal to your brand. But, how can you be sure that your efforts are hitting the mark? If you don’t try to figure out what your customers think of your product or services, you’ll struggle...